UMG Atlanta 2013 was a Competitive Gaming Event hosted by UMG Events, LLC.

 

I handled the identity of the event and also designed all of the livestream elements and advertisements. I was given the project through Trinity Studios, LLC.

 

More than 350 fans attended the event to watch the 76 teams compete for a $10,000 prize pool. The event was also livestreamed on the UMG website. During the 3 day event stream, there were 239,080 confirmed unique visitors with the max concurrent of viewers watching at the same time reaching 35,346. 676,479 hours worth of video was watched and 1,741,280 video plays were recorded.

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Photo credit to Ringshouse

UMG Atlanta 2013

Brand Design