The UMG Dallas 2013 Championship was a Competitive Gaming Event hosted by UMG Events, LLC. to close out the 2013 competitive gaming season.

 

I handled the identity of the event and also designed all of the livestream elements and advertisements. I was given the project through Trinity Studios, LLC.

 

More than 350 fans attended the event to watch the 92 teams compete for a $20,000 prize pool. The event was also livestreamed on the UMG website. During the 3 day event stream, there were 591,460 confirmed unique visitors with the max concurrent of viewers watching at the same time reaching 28,179. 520,589 hours worth of video was watched and 1,913,760 video plays were recorded.

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Custom T-Shirts were created for the event as well.